Emily McCord had her first brush with the national press last week at an Obama rally in Dayton, OH. As WYSOÂ’s morning reporter and ATC host, McCord knew the rallyÂ’s location as a place for rock concerts and monster truck rallies, but now correspondents from the TV networks buzzed around in their fancy blazers and satellite trucks.
“I remember just laughing and thinking ‘they are going to think I’m a fraud. They’re going to know I’m a local!’”
That night McCord filed a story for WYSO about the eventÂ’s turnout and the general mood of the crowd (she also posted sound for the PRX collection). WYSO is one of OhioÂ’s smallest newsrooms. With only one fulltime reporter and two reporter/hosts much of their news comes from a statewide news service. The primary was everyoneÂ’s first foray into covering politics.
“It was trial by fire here, we’re definitely very green,” she says, “but it’s a really small and dedicated staff.”
With 37,000 watts WYSO focuses their in-house news coverage exclusively on a the Miami Valley with a population of 1.7 million. In the weeks leading up to the primary WYSO produced a handful of reporter packages: vox-based stories on voter issues, turnout on election day, and interviews with two political science professors. They also aired essays from youths who gave their issues.
“I really like the local aspect of public radio. I‘m a community oriented person and I like that.”
With such a large national story like the election, McCord found she could keep the local angle by focusing on two organizations that work to get the vote out in Dayton. McCord says one of the organizations has strong religious ties while the other reaches out to young voters. McCord plans to follow each group throughout the year which will help frame the national discussion in a way that local listeners can appreciate.
Here at PRX we have some tools to help. At the top of our main collection page is a del.icio.us tag cloud with a number of links like “AfricanAmericanIssues” or “ClassStruggle.” In McCord’s case we have “YouthIssues” and “Faith.” Each of these links lead to audio in our collection that could easily be worked into a local story. For example, there is a raw lecture posted by Minnesota Public Radio about the history of faith in politics. For African-American issues we have a number of speeches by the candidates where they address concerns in the black community.
McCord says sheÂ’s anxious to get started using the PRX collection to help her locally.
“Nationally, thatÂ’s what people respond to. It’s really in-depth and where the people are in the local community. ItÂ’s something that gets overlooked a lot, but itÂ’s the most important part.”